Celebrate these beloved classics of San Gennaro: 4 stays to care for

My mom!

For nearly a century, New York’s Feast of San Gennaro has filled the streets of Little Italy with rowdy revelers, sizzling sausage and plenty of cannoli and music to spare every September.

What began in Naples, Italy, as a tribute to the eponymous patron saint of the southern Italian city was then launched in 1926 by immigrants to the Big Apple eager for the sights, sounds and bits of their garlic-colored homeland.

In the modern era, it has turned into a massive, 10-day, red sauce-fed “mangia”. Featuring dozens of vendors, only a handful have stood the test of time over its 98 years.

These are some of the festival’s most popular vendors and celebrities.

Ferrara Bakery, 98 years old

Café Ferrara first opened its doors in New York City in 1892. Helayne Seidman
Fifth generation family member Anthony Sessa currently serves as Ferrara Bakery’s Director of Operations.

A neighborhood anchor, Ferrara’s establishment predates the first party by three decades.

“We’ve been a part of it since the beginning, and back in the day we were just selling coffee, cannoli and light dessert,” fifth-generation family member Anthony Sessa, who currently serves as the bakery’s Director of Operations, told The Post .

These days, the sweet outfit serves up dozens of pastries and baked goods, from savory sfogliatelle to juicy rum baba.

Salted lobster tails filled with fresh Bavarian cream Ferrara Bakery & Cafe/Facebook
Gelato is a big seller for Ferrara during San Gennaro. Ferrara Bakery & Cafe/Facebook

Eventually, they also got into the gelato business “and that, along with cannoli, are our two biggest sellers during the holiday.”

However, Sessa said the tradition has transformed over the past century, including expanding in size and scope. “There were far fewer restrictions years ago; I don’t want to say it was more of a free-for-all, but it’s slowly getting back to where it was.”

Ferrara Bakery cannoli. Helayne Seidman
Alfred and Mary Lepore, the third generation of the Ferrara family, at an international food exhibition in 1966. Ferrara Bakery & Cafe/Facebook

E. Rossi and Co., 98 years

“Ever since I was little, I remember we had a table outside for the party,” said Ernie Rossi, now 74. Stefano Giovannini for the NYPost
E. Rossi and Co. is on Grand Street between Mulberry and Mott Streets. Stefano Giovannini for the NYPost

What began as a record store in 1910 eventually became a beloved gift and trinket shop. These days, current owner Ernie Rossi’s presence at the party outside his Little Italy storefront is known for an array of custom and novelty shirts that have recently been caught in the middle of a fashion trend (including the standout Daddy’s Little Meatball).

“Ever since I was little, I remember we had a table outside for the party,” said Rossi, now 74.

E. Rossi and Co. began as a record store in 1910, but eventually evolved into a beloved gift and trinket shop. Stefano Giovannini for the NYPost

“We used to try to sell whatever we wanted to clean in the store, but by the ’70s we started making shirts,” he explained, noting that his designs have since been copied all over town.

Still, he can’t help but remember San Gennaro’s wilder days, including the infamous “grease pole”: a telephone pole sprinkled with grease people would try to climb, and if they reached the top, they won a prize. You probably can’t do that today.”

“As long as the Good Lord gives me the strength, I’ll keep it going,” he said of his shop. “It is my goal in life. It’s my home, I was born and raised here. So we have plans to stay and continue.” Stefano Giovannini for the NYPost
Rossi said his family “tried to sell everything we wanted to clean in the store,” but started making T-shirts in the 1970s. Stefano Giovannini for the NYPost

As for his business, after speculation that he would become a victim of the pandemic, Rossi is determined. “As long as the Good Lord gives me the strength, I’ll keep it running,” he declared. “It is my goal in life. It’s my home, I was born and raised here. So we have plans to stay and continue.”

Lucy Sausage, 52 years

Lucy’s is known for its famous sausage and peppers. Stefano Giovannini
Lucy Spata has been responsible for Lucy’s Sausage – started by her grandmother, also named Lucy, in 1971. Stefano Giovannini

“My grandmother started this from scratch and her name was Lucy, too,” said Lucy Spata.

The operation known for its famous sausage and peppers has made Lucy’s a stalwart of Italian festivals around the Trieste area, including San Gennaro, for the past half century. (She was even named the festival’s “Queen” in 2022.)

Spata at work during the 1983 holiday.
Along with the sausage, Spata said her stand is also known for its fried zepola and massive rice balls. Stefano Giovannini

“We have to stick to our traditions,” Spata said of her movement, which marvels at how the festival was once just a miserable block and the entire operation it boasted was a garbage pail filled with hot coals. Today, she usually features 10 booths, give or take, during the party, and in addition to salami, she’s also known for fried zepola and massive rice balls.

“I adore and love all of my customers,” Spata said, noting that she has served generations of families. “There are people who tell me that they had my sausage in the womb, which makes me feel old. But it’s a beautiful thing.”

Caffé Palermo, 51 years old

Caffé Palermo is on Mulberry Street near Grand Street. Michael Sofronski
Caffé Palermo is also known as King Cannoli. Helayne Seidman

All hail the “Cannoli King,” aka John “Baby John” DeLutro, who grew up a product of the festival and currently owns Caffé Palermo, named after his family’s Sicilian hometown.

“My grandmother and mother had one of the biggest fish stations in San Gennaro,” boasted the 70-year-old.

But after his mother tragically died in a car accident when DeLutro was just 15, he vowed to carry on the family legacy after noticing high demand for pastries in Little Italy beyond the aforementioned Ferrara.

John “Baby John” DeLutro owns Caffé Palermo, which he named after his family’s Sicilian hometown. Stephen Yang
DeLutro launched Caffé Palermo with a $50 investment, no refrigerator (he would use his grandmother’s refrigerator), and a simple table and chairs he found on the street. Rachel Wise

With a $50 investment, no refrigerator (he’d use his grandmother’s), and a simple table and chair he found on the street, DeLutro launched Caffé Palermo, and the rest is ricotta-filled history.

“I work a lot eight days a week, but I have a passion for it,” said DeLutro, who built his business into a cannoli empire that boasts nationwide delivery, the popular coffee shop and an upcoming collaboration with the estate of the late singer Tony Bennett.

“It’s all something that’s very difficult to achieve when you have nothing,” he said. “And I came from nothing.”

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Image Source : nypost.com

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